Transforming Internal Communications
Boosting Enterprise Adoption with New Video a: sss 30% Engagement Growth.
Spokn is a web-based B2B SaaS platform that allows Internal Communications and People teams to produce authentic, engaging video stories—without requiring editing expertise. It enables employees to record short clips effortlessly, which are then automatically compiled into a polished, interactive story that represents the company’s brand.
Client
Spokn
Role
Product Designer
Industries
Communication
Date
2023 ~ 2024
In today’s fast-paced work environment, traditional communication methods often fail to engage employees. Spokn changes that by offering Comms and HR teams a seamless way to create dynamic, branded video stories that enhance connection and alignment within organizations.
Content
Content
As a Product Designer behind Spokn, I led the design, focusing on the product and usability. My goal was to ensure that the platform felt as intuitive and enjoyable as consumer apps like TikTok or Instagram while maintaining the professionalism required for workplace communication.
I've participated in designing flexible recording options allowing users to record in landscape mode and choose between video-only, screen sharing with a browser tab, or a full application window. Post-recording, employees can trim and edit their clips, and insert slides between videos for added context or visual support. These features help ensure a smooth and professional storytelling process.
To enhance presentation and accessibility, I improved the story preview layout for better pre-publish quality. I also introduced editable video captions and a robust customization panel for admins, offering control over fonts, logos, backgrounds, text overlays, and video positioning—empowering teams to create branded, polished stories with ease.
Content